In today's digital world, tangible marketing tools like custom pens are more powerful than ever. Research by the Promotional Products Association International (PPAI) reveals that promotional products, including pens, are retained by 83% of people for over a year. They’re not just kept—they’re used daily, giving your brand constant visibility. Another study by the Advertising Specialty Institute (ASI) found that writing instruments generate 3,000 impressions throughout their lifespan, making them one of the most cost-effective ways to advertise your business. By choosing our custom pens, you’re not just getting a writing tool—you’re investing in a proven method to keep your brand in the hands and minds of your customers.